Hi, I'm Tobiloba

I'm a digital marketer at Drailfides, a software and marketing studio in Berlin, helping startups and product teams build and scale SaaS products, and I create strategies and campaigns that tell stories people care about, drive user acquisition, and deliver measurable results.

Aside from this, I share marketing insights on YouTube that help founders and marketers grow their businesses and build their brand.

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Recent Projects

heyFinance

Marketing Coordination for FinTech startup

Enhanced brand storytelling and audience engagement through structured, high-quality content

SoftSuite

SoftSuite Version 3 Product Launch

Generated 120+ demo sign-ups within the first two weeks of the campaign.

SoftSuite

Google Ads Lead Generation for HR Tech Product

The results of this campaign speak for themselves, as it generated 250+ qualified leads in six weeks, achieved a 6.3% CTR, reduced cost-per-lead by 27%, and improved conversion tracking accuracy and ROI.

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What I do

Social Media Marketing

I help brands build a strong presence on social media platforms through content planning, audience engagement, and trend-driven campaigns that drive growth.

Paid Advertising

From Google Ads to social media ads, I create targeted advertising campaigns that increase visibility, generate leads, and deliver measurable ROI.

Content Strategy

Content without strategy is just noise. I develop tailored content strategies that align with your brand goals, speak to your audience, and drive action across digital platforms.

Go-To-Market Strategy

Launching something new? I’ll help you develop and execute a go-to-market plan that ensures your product or service lands with the right message, at the right time, to the right audience.

Community Management

I build and manage online communities that keep your audience engaged, loyal, and ready to advocate for your brand, from daily interactions to long-term retention strategies.

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About me

If there’s one thing I love to do, it is turning brand stories into measurable growth.

Over the last 5 years, I've learned that running random campaigns or chasing trends doesn't make for successful marketing. Rather, it's about understanding your audience deeply, crafting authentic stories that resonate, and backing everything with data-driven decisions.

I've worked across finTech, health and wellness, HR-tech, and e-commerce, developing and implementing marketing strategies, content strategies, and driving growth marketing initiatives. A significant part of these years has been in the startup environment, where I've tackled everything from launching zero-to-one products to scaling profitable ad campaigns, building engaged audiences, and creating content strategies that educate and convert.

This startup experience has shaped how I think about marketing—lean, focused, and obsessed with ROI. Every dollar spent matters. Every campaign needs a purpose. Every piece of content should move your audience closer to action.

I work with founders launching products, startups building from scratch, and teams looking to optimize their marketing strategies. My focus is on creating campaigns and strategies that not only look good but also tell stories that convert and deliver measurable results.

If you're working on something ambitious, I'd love to collaborate.

Brands I've Worked With

What people I've worked with say

Tobiloba has a remarkable ability to interpret complex SEM data and transform it into effective strategies that deliver impressive results.

What sets Tobiloba apart is her creative brilliance in crafting campaign materials.

Her innovative approach ensures that each campaign not only connects with the target audience but also stays ahead of the latest digital marketing trends.